Cabot’s Timber Finishes are the leading wood-care products in Australia. Cabot’s approached icon.inc to assist with the re-design and development of a new website, so that it functions as an informative product selection tool for consumers with both interior and exterior DIY projects.
Icon conducted extensive stakeholder engagement in order to understand the requirements of the business divisions within the Cabot’s brand. The approach we took was to design the website with simple, interactive and logical functions that spring from the consumer’s point-of-view.
The final result is an engaging, online tool that guides and educates consumers, allowing them to confidently problem-solve their DIY projects and efficiently purchase the products they need.