Born digital

As digital natives we’ve ridden the wave of technology and innovation that has rendered the old marketing and advertising model obsolete. 

We opened our doors at the cusp of the digital revolution and have been leading from the front ever since. 

Whether you’re looking for a category defining e-commerce website and CMS, or want to engage a new generation of consumers with integrated below-the-line marketing, we have the capabilities and experience to deliver.  

Our design, development and communications teams work side-by-side to help clients sell more products, spread messages, and change community behaviour.

We work with some of the best creatives and communicators in the business, building digital marketing and online communications strategies.

Specialist practice areas

  • Government
  • Corporate
  • Education
  • Health
  • Sustainability and environment
  • Property
  • Online brands/aggregators/e-commerce
  • Rural and regional

Building partnerships

We’re big believers in collaboration – the kind that originates from long and trusted relationships with our clients. The kind that embraces partnership with peers and colleagues in the advertising, digital and communication industries. The type of thinking that leverages social platforms and human behaviours to build communities around brands, and brands around communities.

We integrated early

In 2008, our passion for creative communications led us to form a spin-off PR agency icon.pr. Together, our creative, digital and PR teams offer clients powerful, integrated campaigns and one-stop-shop marketing and digital solutions.

We fine tune our marketing and communications recommendations based on what's best for organisations and audiences – not because we're only good at one part of the mix. Our in-house services include:

  • B2B and B2C marketing, communications and advertising
  • Behaviour change marketing
  • Corporate websites and e-commerce solutions
  • CMS development and deployment
  • Campaign micro sites
  • Apps and mobile sites
  • Big data and DM solutions
  • SEO and SEM
  • Brand strategy, brand architecture and logo design
  • Graphic design and finished art production, including large publications and annual reports

Meet the Team

  • Chris Dodds

    Chris Dodds

    Managing Director, Digital

    Chris Dodds

    Managing Director, Digital

    Founder of Icon and sister agency icon.pr, Christopher Dodds is a designer and digital strategist with more than 20 years' industry experience. After training as a designer he established Icon in the mid 1990s and advised some of the country’s leading agencies and companies on digital pre-press production.
    An expert in digital communication trends, Chris leads the digital team at Icon working with our clients on strategy and implementation. Chris has a Masters by Research in Interactive Media from RMIT University, and is a member of their Program Advisory Committee for the School of Media and Communications, Animation, Interactive and Digital Media.

  • Joanne Painter

    Joanne Painter

    Managing Director, PR

    Joanne Painter

    Managing Director, PR

    Joanne has more than 20 years’ experience in journalism, PR and digital engagement. Prior to founding icon.pr, Joanne was an award-winning print journalist and media commentator for News Limited and Fairfax. As a pioneer of digital PR in Australia Joanne leads a team of digital and social media experts skilled in designing and executing integrated PR and communication campaigns. 

    Joanne consults on digital communications strategy, social media issues management, brand strategy, and corporate communications. Her clients have included ME Bank, ANZ, Schweppes, NSW Farmers, Advantedge/NAB Group, REIV, FKP/Aveo, Australand, Sustainability Victoria, EPA Victoria and VicRoads. Joanne has a BA (Hons) Degree and a Master of Arts Degree from the University of Melbourne.

    She sits on the Victorian Public Relations Institute of Australia (PRIA) committee, is chairperson of the PRIA Victoria Registered Consultancies Group, and a member of the Australian Marketing Institute.

  • Matt White

    Matt White

    UX/UI Director

    Matt White

    UX/UI Director

    Matt is an award-winning digital UX/UI designer with over 15 years experience in interface design, website front-end development and production management. Matt has been the creative lead for Mondelez (Cadbury Fundraiser), iSelect, Global Carbon Institute, Murdoch Childrens Research Institute, and Icon's own websites. He has worked on major projects in the past for the Football Federation of Australia, Telstra, Kodak, Vodafone, ANZ, Red Cross Blood Service, Hamilton Island, Monash University, Deakin University, and Gillette.

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  • Hitesh Hitesh
  • Luke Luke
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  • Andrew Andrew
  • Jess Jess
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How we work

We have interdisciplinary teams working in close collaboration with clients to drive campaign outcomes. Our skilled and experienced account managers see clients as partners – with a shared drive to succeed.

We believe in honest, transparent relationships where teamwork and trust is paramount. Our team is genuinely committed to understanding your business – and getting the results you want.


See our capabilities