Sterling Bayside

The brand journey

Icon was engaged by The Gillon Group to develop a brand and marketing strategy for the Sterling Bayside development. Our designers were then tasked with the creation of a simple, standout logo design used as a start point for the overall campaign look-and-feel. Dozens of sketches and rough designs we're created and tested before settling on a final, typographic-based project logo.


Marketing collateral

A full range of marketing material and supporting copy was produced, including a project brochure and detailed location map.


Press ads

A series of press ad templates were designed and rolled out as part of the overall marketing strategy.

Display suite

Icon's designers were also tasked with producing graphics for the project's display suite.  


Responsive website

A responsive website was designed for the project using the Laravel and Bootstrap frameworks. 

These templates can be quickly re-skinned for future developments – speeding up launch times and reducing digital development costs.