Kinetic Super wanted a category-defining website that represented their brand energy and philosophy of innovation and market leading client service.
Icon and Kinetic's marketing team stripped away the noise, created an easy-to-use content architecture, and simplified the site's messaging. Numerous navigation prototypes were wireframed and tested before settling on a modern and engaging interface that draws on a mobile-first approach.
The end result? A site that looks and feels nothing like you'd expect from a leading superannuation provider.
Built from the ground up using the Laravel PHP framework, Kinetic Super's CMS has been engineered for speed, ease of use, and maximum flexibility by Icon's development team. Like the site's great design it's everything you want in a CMS with the redundant parts removed.
Special attention was given to front-end refinements, with playful effects used to represent Kinetic Super's dynamic brand essence.
Mobile rules the web. Our designers and developers created a finger friendly responsive interface that looks great on all screens.