Icon sister agency icon.pr has launched a major WorkSafe Victoria campaign to help injured workers get back on their feet and back to work.
At yesterday’s media launch, WorkSafe Victoria Chief Executive, Denise Cosgrove, said the Return to Work campaign would highlight the physical, mental and social risks of failing to return to work after injury and the benefits of a safe return to work.
The centrepiece of the ‘Get Pete on his feet’ campaign is an interactive installation at Southern Cross Station in Melbourne’s CBD, which will be home to an actor playing the part of an injured worker named ‘Pete’.
Illustrating six weeks in the life of a typical injured worker, viewers can watch Pete in his lounge room in real time as he takes action to recover and prepare for his return to work.
Pete will be visited by the people that play an important role in helping injured workers back to work – his family, his doctor, his physio, his colleagues and employer.
Campaign ambassador and paralympian, Jack Swift, offered a real-life counterpoint to the installation. He was just 21 and working as a plumber’s labourer on an inner Melbourne construction site when a 14-tonne trenching machine ran over his right leg, crushing it below the knee. Jack was rushed to hospital and his leg was amputated the next day.
Speaking at the launch Jack said returning to work after a workplace accident could be difficult but, with the help of family and the correct medical support, it made him who he was today.
“I’ve been in the shoes of an injured person returning to work after a workplace accident and I know the benefits – it’s not just about financial benefits but also the physical, social and mental benefits.”
New data from WorkSafe Victoria shows the longer injured workers are off work, the more likely they are to require psychiatric and psychological help.
The location of the installation, daily video links, and a strong social media campaign will spread the message of the benefits of a safe return to work.
To learn more, visit the installation on the corner of Collins Street and Spencer Street, or go to www.getpeteonhisfeet.com.au