Two great articles on Fast Company talking about a new age of brand measurement and influence.

Measuring

Crowdtap's Quest To Measure Brand Influence In The Age Of Social Media
In a new age of advertising, why do we rely on metrics born of an era before Facebook and Twitter? Crowdtap wants to introduce a new metric, "Brand Influence."

Facebook Is The New Nielsen Family
The information and measurement company is about to release a new service that will tell advertisers who’s seeing their ads - anywhere on the Internet. And Facebook is going to be the engine that powers it.