Icon's comms, design, and digital teams have come together to create an integrated campaign for NSW Farmers – a membership-based organisation which advocates on behalf of farmers in NSW and the ACT.
The 'Stand Up For Farmers' grass-roots, community relations campaign was launched in the lead-up to the NSW State Election scheduled for 28 March, 2015.
It highlights key issues affecting voters in regional and rural NSW and provides a forum to amplify their collective voice. The campaign's website has already attracted over 3,000 voters who have ranked sitting NSW politicians.
For a detailed overview of the campaign please see our PR blog.
Visit standupforfarmers.com.au to see the campaign in action.