VicRoads has announced Icon Agency has been appointed to produce the next phase of its ongoing ‘Travel Happy’ campaign following a competitive pitch.

Icon creative directors Rod Clausen and Ed Bechervaise said: “We are putting these wins down to the recent revamp of our creative philosophy. At the heart of this campaign is an inspiration platform that appeals to deeper social motivations and a call to action to be part of something bigger.

Icon co-founder and managing director Joanne Painter added: “We are confident that the beautiful ‘pay it forward’ philosophy behind this campaign will bring about positive changes in the way Victorians share the road.

Read more on B&T.