The Icon team is celebrating a double win at the 2013 Australian Marketing Institute (Victoria) awards.
Icon’s innovative 2012 ‘Road to Respect’ campaign for VicRoads took top honours in the Social Marketing category.
The integrated campaign, designed to educate truck and car drivers about sharing the road safely, featured a themed semi trailer that travelled the state aiming to show rather than tell people about road safety.
The AMI win is the second major award for ‘Road to Respect’ in recent months. In late August, the campaign won the Road Safety Practitioner’s Award at the prestigious Australasian College of Road Safety conference in Brisbane.
The icon.pr team, meanwhile, won the AMI Business-to-Business category for its work on WorkSafe Victoria’s WorkHealth – Good health is good for business – campaign.
Executed over 12 months, Icon’s ‘Good Health’ campaign used research, events, PR, regional roundtables and trade media to engage businesses in the WorkHealth message.
Both campaigns move on to the AMI national awards being held in Sydney on 16 October.
Icon’s Group Director Strategy, Joanne Painter, said she was doubly pleased with the AMI Victoria wins.
“We are delighted that our clients at VicRoads and WorkHealth have been recognised for their hard work, and are really proud of the close partnerships that resulted in these award winning campaigns,” she said.
“The wins highlight the success of Icon’s integrated model, and our team’s ability to create fresh, cut-through marketing campaigns that get people talking.”