Following on from its successful launch on the St Kilda foreshore on 17 January, the Victorian State Government’s 2013 Summer litter campaign moved to regional Victoria with a major installation at Lake Weeroona in Bendigo for the Rotary Club Australia Day Celebrations last week.
The centrepiece of the innovative campaign, an 18 cubic metre perspex box filled with a representation of Victoria’s litter, was erected on the shores of the picturesque lake amongst a host of market stalls, community organisations, vintage cars and a few good Aussie sausage sizzles.
More than 15,000 people attended the event, many of whom took the time to wander around the box reading the litter stats and adding their own rubbish. Appearances by the local press helped to make the day a great success.
The Icon team worked with the project leads from the Environment Protection Authority and Sustainability Victoria in the Bendigo sunshine engaging with locals, encouraging them to report litterers by downloading the EPA Report Litter iPhone App and handing out free campaign-branded car rubbish bags.
Since the launch of the 2013 Summer litter campaign, the EPA has recorded a significant spike in the number of downloads of the Report Litter iPhone App. It has also seen an increase in the number of litter reporters.
Icon has also uploaded to YouTube a dawn-to-dusk time-lapse video from the launch event.
Information about the campaign is available at the EPA website: