One of Australia's favourite confectionary brands, The Natural Confectionary Company (TNCC), is celebrating the launch of its new website.
Designed by Icon.Inc, the site is based around an innovative "world" of products and captures the magic and sense of fun behind this iconic Australian brand.
Part of Cadbury Australia, TNCC briefed Icon to develop a fun and unique online space in which consumers could learn about their products and engage with TNCC's popular brands.
The TNCC marketing team loved Icon's initial concept - a world of fun characters and activity - so much that it became the basis of the final design. Using a revolving world theme, Icon successfully showcased TNCC's wide product range whilst creating a sense of fun and frivolity. The business end of the project included implementation of our bespoke IconCMS product and integration with existing EDM and CRM programs.