Splendid is a youth-arts initiative developed by the Lismore Regional Gallery and partnered by Splendour in the Grass and the Australia Council. Splendid is made up of a series of Arts Labs, forums and commissions for young and emerging artists at the frontier of contemporary ideas creation, cross-artform collaborations and audience participation.

A Splendid brand for new arts initiative

As Splendid's media partner, Icon.Inc was engaged to develop the project brand and visual identity, design a funky and youthful web site, and advise on the use of social media. Splendid was promoted through partner web sites, targeted banner ads, a Facebook group, and a leaflet drop around universities and artist hang-outs.

The results speak for themselves: Splendid is garnering rave reviews and generating considerable industry buzz thanks to some snazzy brand work by the Icon.Inc design team.

See Splendid for yourself.